While shopping in Whole Foods in San Diego I also came across Whole Foods branded vetiver cedar soap. The packaging is elegant with a modern twist.

Decisions. We are all faced with them on any given day. A simple decision such as what to type of water or beverage to purchase (especially in another country). Some would buy the cheapest, others would base it off of prior experience, brand reputation and personally I  based my decision on which one I found most appealing. In this instance I chose This Water. This Water a UK based refreshment drinks company which re-branded their current refreshment drinks and gave them their own identity This Water. It’s a pretty interesting to see how giving a product it’s own identity really makes and sells the brand. Decisions. We are all faced with them on any given day. A simple decison such as what to type of water or beverage to purchase (especially in another country). Some would buy the cheapest, others would base it off of prior experience, brand reputation and personally I  based my decision on which one I found most appealing. In this instance I chose This Water. This Water a UK based refreshment drinks company which rebranded their current refreshment drinks and gave them their own identity This Water. It’s a pretty interesting to see how giving a product it’s own identity really makes and sells the brand. Click here to read the story.

I recently took a trip to London and Belgium and came across many interesting signage and packaging. Some of the places I knew of prior to my trip and others I discovered on my trip there. It was interesting to see chain stores and restaurants and how their branding is adapted differently based on region. With this in mind I went to the Whole Foods on Kensington High Street. The store front was much different than the ones I am used to seeing here in the United States and had unique packaging for Jordan’s cereal. Feel free to check out there website Jordans. Also the dinning area in this Whole Foods were a lot different than the Whole Foods in the U.S. The signs for the different food stations were typographically driven.