JCPenney’s Virtual Fashion Show
I remember reading an article in recent years about JCPenney re-branding themselves. I was on there website and I thought it was really interesting that they have a in the women’s clothing section a women’s fashion show where you can see the latest fashion trends with an actual person walking on the virtual fashion show. You can see the clothing from all angles as if it were real fashion show. Then next to the model there is a button that says get this outfit. When you click on it a new window opens up where it displays all the components of the outfit where you can add each one to build the look seen in the fashion show or whatever pieces you liked. I think this is definitely a great way to engage the consumer to the brand as well as JCPenney’s products. The customer is literally seeing what the outfit looks like how to build the look and within a click can purchase it. I think this yet another way how braning effects consumers in and effective way.
