I came across Kingdom Animalia via The Dieline. I really loved the packaging design and concept behind Kingdom Animalia The boxes were offset printed and made from recycled cardboard. Enormous Champion in Brooklyn, NY designed these and also design and sell stationery, cards, prints and many other cool things.
So I came across The Museum of Brands, Packaging and Advertising in one of travel books of London and thought it would be something different to check out while in London especially since I’m a designer. Well I never made it there as the bus had many diversions as the Londoners would say and I was led in the wrong direction several times, and my map was useless. This was something I really wanted to check out so I may have to take another trip out there. However it lead me to Portobello Road which had a whole bunch of antique shops, trinkets, art work and food.
Green Depot was another stop on our Cool Hunting tour. Green Depot is a store which carries environmentally friendly, sustainable and “green” products. I really enjoyed the design of the interior space as well as the packaging design of the various products. I also thought the use of type with the paint cans was very interesting and instantly grasped my attention.
I came across this cool environmentally friendly cleaner when shopping at Target. I really liked the package/label design of J.R. Watkin’s compared to other cleaning products. This is why design matters.
Hello Kitty posing for my iPhone at the Macy’s in Herald Square counter. Hello Kitty cosmetics from MAC consist of nail polish, eye shadow, lip stick etc. I just really liked the packaging and the dressed up Hello Kitty.
During my undergraduate studies EAT was a branding system which was studied and discussed in many of my classes. So when I was in London and able to see the signage/interior design as well as the packaging it was much more fufilling then seeing it in a textbook. EAT’s branding system was designed by Pentagram .
I recently discovered Rick Shaw’s at the AIGA Dinner Party Event Both the event and the food vendors were awesome. When dining at Rick Shaw’s I loved the sticker of the logo they put on your plate in addition the dipping sauces have a sticker on them that say “dip me” and the salad dressing says “pour me.” I thought this was a great use of the Rick Shaw Brand. A very clever branding strategy to simplify directions into words and stick them on the product. Rick Shaw’s brand is integrated from unique stickers, its interior restaurant design and it’s website. And of course the delicious dumplings! Picture courtesy of Rick Shaw’s
Decisions. We are all faced with them on any given day. A simple decision such as what to type of water or beverage to purchase (especially in another country). Some would buy the cheapest, others would base it off of prior experience, brand reputation and personally I based my decision on which one I found most appealing. In this instance I chose This Water. This Water a UK based refreshment drinks company which re-branded their current refreshment drinks and gave them their own identity This Water. It’s a pretty interesting to see how giving a product it’s own identity really makes and sells the brand. Decisions. We are all faced with them on any given day. A simple decison such as what to type of water or beverage to purchase (especially in another country). Some would buy the cheapest, others would base it off of prior experience, brand reputation and personally I based my decision on which one I found most appealing. In this instance I chose This Water. This Water a UK based refreshment drinks company which rebranded their current refreshment drinks and gave them their own identity This Water. It’s a pretty interesting to see how giving a product it’s own identity really makes and sells the brand. Click here to read the story.
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