Gap iPhone App Mix Not Max
I keep bringing up the concept of retailers engaging with their consumer to form a brand relationship. Gap, Inc. has done with their iPhone app Mix Not Match. This app allows the user can scroll through the different outfits on a model right on your iPhone. You have the ability to create and then select the outfit where it then separates the pieces of clothing that you can add to a gift list or your shopping chart. The functionality of this app allows the viewer to create a look they like and then order it instantaneously. What is even more interesting about this app is that a contest was held for iPhone software developers to create an application that embodies the clothing and apparel brand’s preppy style. This continues to show that Gap has a relationship with their consumers to help represent the brand. via Mobile Marketer.
