Archived entries for branding

Good Housekeeping/Louise Fili

Everyday I get a Hearst e-mail/newsletter about what is going on at Hearst. I saw this Good Housekeeping seal that caught my eye. I just discovered that Louise Fili designed it.  The design process and the before and after of the seal can be found on her blog.

EAT.

eat

During my undergraduate studies EAT was a branding system which was studied and discussed in many of my classes. So when I was in London and able to see the signage/interior design as well as the packaging it was much more fufilling then seeing it in a textbook. EAT’s branding system was designed by Pentagram .

Burberry

I was fortunate to receive a gift for Christmas from Burberry. I was more excited about the packaging then the gifts. Amazing packaging and logo.

Gap Pantone

I think this is as good as co-branding gets. Pantone and Gap opened a temporary store on 5th Avenue and 54th Street in New York.  (The store is open until February 8th) Additional information can be found here. I checked out this store today and bought my Pantone color of the year shirt  (Mimosa 14-0848). I also love these messenger bags that have been out. I came across Pop Deluxe an impressive online store that sells many design influenced products including the Pantone messenger bags in all five colors.

Crumbs Bake Shop

One of my favorite bakeries here in nyc Crumbs is opening a location on Broadway right near my office. This could be very dangerous. I thought that the store front display was very appropirate as it has baking timers with “Ready Soon” for the opening of the store and of the baked goods.

Whole Foods and Jordans

Jordans Cereal

Whole Foods Interior Signage

I recently took a trip to London and Belgium and came across many interesting signage and packaging. Some of the places I knew of prior to my trip and others I discovered on my trip there. It was interesting to see chain stores and restaurants and how their branding is adapted differently based on region. With this in mind I went to the Whole Foods on Kensington High Street. The store front was much different than the ones I am used to seeing here in the United States and had unique packaging for Jordan’s cereal. Feel free to check out there website Jordans. Also the dinning area in this Whole Foods were a lot different than the Whole Foods in the U.S. The signs for the different food stations were typographically driven.



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