Sunroom
Every time I go to The Water Club at the Borgata I always say how I love the Sunroom’s logo. So I finally took a picture of it and decided to share. Thoughts?
Archived entries for branding
Giada De Laurentiis for Target
I was recently at Target and came across Giada De Laurentiis‘ new cookware and specialty food line with Target. The product line was designed affordably for everyday cooking while maintaining both great product and graphic design. I loved the pasta packaging design it simple yet fun in color and type choices reflecting Giada’s brand.
AOL Rebranding
You’ve Got Mail! That was the sound of first days of the internet for me. AOL has now taken their brand to the next level. A more creative everyday feel has been incorporated into their new look. It almost gives off an MTV vibe. It should be exciting to see what happens with AOL’s rebranding. The rebranding was done by Wolff Olins.
Thomas Pink
Last Thursday and Friday Thomas Pink gave out 1,000 men’s and women’s dress shirts to promote USA’s new TV show White Collar.
They had tailors to custom fit the shirts at the Madison Avenue location as well as cast members from the show. This is a unique use of partnership and branding.
image via Racked
Gap iPhone App Mix Not Max
I keep bringing up the concept of retailers engaging with their consumer to form a brand relationship. Gap, Inc. has done with their iPhone app Mix Not Match. This app allows the user can scroll through the different outfits on a model right on your iPhone. You have the ability to create and then select the outfit where it then separates the pieces of clothing that you can add to a gift list or your shopping chart. The functionality of this app allows the viewer to create a look they like and then order it instantaneously. What is even more interesting about this app is that a contest was held for iPhone software developers to create an application that embodies the clothing and apparel brand’s preppy style. This continues to show that Gap has a relationship with their consumers to help represent the brand. via Mobile Marketer.
JCPenney’s Virtual Fashion Show
I remember reading an article in recent years about JCPenney re-branding themselves. I was on there website and I thought it was really interesting that they have a in the women’s clothing section a women’s fashion show where you can see the latest fashion trends with an actual person walking on the virtual fashion show. You can see the clothing from all angles as if it were real fashion show. Then next to the model there is a button that says get this outfit. When you click on it a new window opens up where it displays all the components of the outfit where you can add each one to build the look seen in the fashion show or whatever pieces you liked. I think this is definitely a great way to engage the consumer to the brand as well as JCPenney’s products. The customer is literally seeing what the outfit looks like how to build the look and within a click can purchase it. I think this yet another way how braning effects consumers in and effective way.
Wegmans and Recipes
Staying on the topic of recommendations I was at Wegmans over the weekend and thought it was great concept to have a recipe of only a few simple ingredients hanging above the olive bar area/cheese department. What is even more unique about this signage is that the recipes are from Wegman’s own magazine Menu. I think its great they provide their customers with simple quick recipes with delicious and fresh ingredients on a budget. In addition they direct their customers to their website in order to get more recipes and tips. The shopper has an experience in the store and then can continue it at home at their convenience. This is just another example of how recommendations are personalized the specific retailer’s demographic and customer base.
Borders
In the past few years I’ve noticed a lot of retail stores like Borders making recommendations to their consumers based on their interests/previous purchases. This is a unique way to engage consumers on a personal level. You see this more online at sites like Amazon. I think it is a good idea to do this in stores as well.
Burger Lounge
It’s a great feeling when you two of the things you love so much come together all at once…great branding and great food! When I dine at a restaurant I want delicious food surrounded by a pleasant atmosphere (usually the interior being well designed representing the brand makes it even better!). When I went to Burger Lounge in San Diego it had both of these. I was surrounded by walls of enticing words about the food I was going to receive and was food was everything the walls said mouth watering, juicy and scrumptious just to name a few.
Doubletree Chocolate Chip Cookies
I’m not sure how I could forgot to mention this. Upon checking into the Doubletree hotel they greet you with a warm out of the oven delicious chocolate chip cookie. What a great way to be greeting after a long flight. I think this a great way to brand themselves not to mention the free wifi! You can even order this cookies during or after your stay. I would definitely stay at a Doubletree on my next vacation due to these small but significant things.
