A few days ago a friend of mine told me he saw a Zamboni driving in the streets on Manhattan. Yeah the machine that comes out and resurfaces the ice in hockey games on the streets of Manhattan?! The NHL was promoting a new video video game NHL 2K10 by having Alex Ovechkin drive a NHL branded Zamboni up 6th Avenue to the NHL Store. It was a pretty unique advertising strategy. Videos can be found on NHL’s website of this event.
My friend told me he saw Smart Cars with wings in a row which looked like an airplane on 6th Avenue. The drivers of the cars were wearing pilot uniforms. I went to the source Google of course. Turns out Austrian Airlines is running a campaign, “The Smart Ride to Europe” with this decked out cars. In hopes that people will fly Austrian Airlines by having these Smart Cars driving in New York City and Washington DC.
Art & Copy directed by Doug Prat is a film about advertising and inspiration. The work of George Lois, Mary Wells, and Lee Clow just to name a few will be featured. It will be playing at the IFC in New York City from August 21-27, 2009.
So I came across The Museum of Brands, Packaging and Advertising in one of travel books of London and thought it would be something different to check out while in London especially since I’m a designer. Well I never made it there as the bus had many diversions as the Londoners would say and I was led in the wrong direction several times, and my map was useless. This was something I really wanted to check out so I may have to take another trip out there. However it lead me to Portobello Road which had a whole bunch of antique shops, trinkets, art work and food.
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