You’ve Got Mail! That was the sound of first days of the internet for me. AOL has now taken their brand to the next level. A more creative everyday feel has been incorporated into their new look. It almost gives off an MTV vibe. It should be exciting to see what happens with AOL’s rebranding. The rebranding was done by Wolff Olins.
With the holidays approaching this is a great gift idea! This well designed, humorous knife block will definitely look beautiful on any kitchen counter top. Designed by Raffaele Lannello the man knife holder comes complete with five quality stainless steel knives included and is avaliable in red, black, pink, white, chrome or gold effect finishes. The Ex Voodo Knife Block will definitely be a conversation starter. This can be purchased in the US at Amazon.com and other online stores.
I’ll never forget the business card scene in American Psycho. This was probably the best part of the movie. A group of business men discussing the printing effects and design of their business cards. Now why doesn’t this happen in real life?
Last Thursday and Friday Thomas Pink gave out 1,000 men’s and women’s dress shirts to promote USA’s new TV show White Collar.
They had tailors to custom fit the shirts at the Madison Avenue location as well as cast members from the show. This is a unique use of partnership and branding.
image via Racked
Today during lunch I decided to take a to the Apple store on 5th Avenue to see the new iMac’s in person. The quality of both these monitors are ridiculous. The 27″ is phenomenal from the monitor, processor speed and memory especially for it’s starting price tag of $1699 with many expansion options. The mouse was flawless. I absolutely loved it and asked when it would be sold separately. They said it should be within the next month and for $69. My life would not be the same or as efficient without Apple products.
Seriously what a work of art. Apple’s release of the new iMac, multi-touch “magic” mouse and wireless keyboard! Both the magic mouse and wireless keyboard come standard. It also now includes an SD card slot on the side of the computer. The screen is 1080i and quality beyond HD. Just by watching the video I felt like I was inside whatever the screen was displaying. Of course everything is better and faster. It comes in both 21.5″ and 27″ displays. I love Apple…I am drooling as I look at this beautiful beast!
So I came across these wonderful Mac OS doc icon pillows. I now believe in love at first sight. I absolutely love these! Throwboy created these awesome pillows as well as a bunch of others consisting of RSS, chat and halloween themed doc icon pillows. The set is $149 or $29 each. This would make an excellent gift for the holidays.
I some how came across Hush, a creative multi-disciplinary studio with work ranging in animation, interactive content for TV, music videos, broadcast, and integrated campaigns. Hush is based in Brooklyn, NY. I really enjoyed their range and creativity throughout their work. Check out their 2009 Reel.
I remember reading an article in recent years about JCPenney re-branding themselves. I was on there website and I thought it was really interesting that they have a in the women’s clothing section a women’s fashion show where you can see the latest fashion trends with an actual person walking on the virtual fashion show. You can see the clothing from all angles as if it were real fashion show. Then next to the model there is a button that says get this outfit. When you click on it a new window opens up where it displays all the components of the outfit where you can add each one to build the look seen in the fashion show or whatever pieces you liked. I think this is definitely a great way to engage the consumer to the brand as well as JCPenney’s products. The customer is literally seeing what the outfit looks like how to build the look and within a click can purchase it. I think this yet another way how braning effects consumers in and effective way.
I remember reading Where the Wild Things Are as a child and when I first saw the trailer for this movie I couldn’t wait for it to come to theaters. Since October 16th is not so far away at this point I wanted to share it. This movie will great from the story to the graphics. The website for Where The Wild Things Are was also designed well with animation and video.
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