London tube & Shakespeare
A colleague and friend of mine works at INC Design which has a fairly new blog. I checked it out today and came across this interesting blog post about the Royal Shakespeare Company’s campaign which uses the London Underground system map as an illustration of Shakespeare’s characters, archetypes and their intertwining relationships. This reminding me of my journey to London which was around this time last year. I think the use of a map or other means than a map constitutes thinking outside the box. Please check out the full post on Royal Shakespeare Company’s campaign.
via INC Design
