Designthusiast

This Water

Decisions. We are all faced with them on any given day. A simple decision such as what to type of water or beverage to purchase (especially in another country). Some would buy the cheapest, others would base it off of prior experience, brand reputation and personally I  based my decision on which one I found most appealing. In this instance I chose This Water. This Water a UK based refreshment drinks company which re-branded their current refreshment drinks and gave them their own identity This Water. It’s a pretty interesting to see how giving a product it’s own identity really makes and sells the brand. Decisions. We are all faced with them on any given day. A simple decison such as what to type of water or beverage to purchase (especially in another country). Some would buy the cheapest, others would base it off of prior experience, brand reputation and personally I  based my decision on which one I found most appealing. In this instance I chose This Water. This Water a UK based refreshment drinks company which rebranded their current refreshment drinks and gave them their own identity This Water. It’s a pretty interesting to see how giving a product it’s own identity really makes and sells the brand. Click here to read the story.