Rick Shaw’s
I recently discovered Rick Shaw’s at the AIGA Dinner Party Event Both the event and the food vendors were awesome. When dining at Rick Shaw’s I loved the sticker of the logo they put on your plate in addition the dipping sauces have a sticker on them that say “dip me” and the salad dressing says “pour me.” I thought this was a great use of the Rick Shaw Brand. A very clever branding strategy to simplify directions into words and stick them on the product. Rick Shaw’s brand is integrated from unique stickers, its interior restaurant design and it’s website. And of course the delicious dumplings! Picture courtesy of Rick Shaw’s
