Whole Foods and Jordans

Jordans Cereal

Whole Foods Interior Signage

I recently took a trip to London and Belgium and came across many interesting signage and packaging. Some of the places I knew of prior to my trip and others I discovered on my trip there. It was interesting to see chain stores and restaurants and how their branding is adapted differently based on region. With this in mind I went to the Whole Foods on Kensington High Street. The store front was much different than the ones I am used to seeing here in the United States and had unique packaging for Jordan’s cereal. Feel free to check out there website Jordans. Also the dinning area in this Whole Foods were a lot different than the Whole Foods in the U.S. The signs for the different food stations were typographically driven.